Design trends to watch out for in 2015Before hiring an advertising agency, it’s always a good idea to view its portfolio. It will provide potential clients with a view into the firm’s creativity, the type of companies with which it has worked, and if it may be a good match for a particular industry. The creative professionals at Red Crayon meet those criteria, having worked with companies across multiple sectors to deliver customised marketing solutions.

Advertising only comprises part of the marketing process, a concept with which Red Crayon is fully cognizant. The firm offers website design and development, social media applications and 3D animation, along with architectural rendering, graphic design, e-commerce and email marketing. The agency regularly works with online and print media resources, radio and TV to further client philosophies and goals.

Perhaps the most efficient way for individuals to locate the best advertising agency to fit their needs is to fully understand their own business. A successful marketing campaign is dependent upon the advertising agency knowing as much as possible about the client’s enterprise. Business owners often find that there are elements of their endeavor that aren’t clearly defined or their target audience is different from what they thought.

Most business owners approach advertising as a way to bring their company’s name to the forefront of an audience’s awareness, but the most effective and successful strategies center on the product or service. It’s important for potential customers to remember a company’s name, but the ultimate goal is increased sales. It’s crucial to generate advertising that makes people want to avail themselves of what the company has to offer.

A practice utilized by many premiere advertising agencies combines marketing efforts among two complementary businesses. It enables business owners to save money while substantially increasing their marketing reach. Red Crayon works with a wide variety of businesses and organizations, allowing the firm to offer clients advertising opportunities that may not otherwise be available.

Red Crayon is a preferred advertising agency with a reputation for producing effective marketing strategies across multiple platforms that increase brand, product and service recognition. Strategies reflect the client’s philosophies and goals, while fostering new customer acquisition and providing the best return on investment. The agency’s marketing strategies are relevant, increase exposure to target audiences and boost the bottom line.

Located at Level 3, 132-136 Albert Road in South Melbourne, for more information call +61 (0)3 9533 2211or visit Red Crayon online. The agency maintains a presence on Facebook, Twitter, YouTube and Instagram.